Who We Are
JustChoice Lending is a non-commission-based lender for the greater Central Appalachia region. We firmly believe the foundation of a great community is its people and that everyone deserves a safe, affordable place to call home. That's why we focus on reinvesting in our communities while providing loan opportunities for all.
Our Mission
JustChoice Lending (JCL), a division of Fahe, is a socially responsible mortgage lender that matches clients to the loan that's right for them. We offer competitive rates with mainstream lenders and provide clients with the service and attention of a trusted partner.
We're People Making a Difference
Our team members bring heart to what they do and are making an impact, one homeowner at a time. At our core, we're a group of individuals whose goal is to uplift and strengthen Appalachia's communities.
You’re in the Right Place
We Open Doors
Worried about qualifying? We have the resources, experience, and know-how to help you qualify for a great loan.
We Offer Down Payment Help
As a division of Fahe, we have access to down payment options that put homeownership within your reach.
We’re Always In Your Corner
Want a lender you can rely on? We look out for your best interest in more ways than one!
